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28th
– 30th June 2004, Hyatt Regency Hotel, Belgrade
Responding
to Europe’s newest consumer growth market - an exclusive event for
the FMCG sector of Southeast Europe, focusing on both food and
non-food consumer products
As consumer spending and
confidence in Southeast Europe grows steadily, a wealth of
investment opportunities is emerging in the Fast-Moving Consumer
Goods (FMCG) sector for both local and international companies
alike. However, although growth rates are strong, competition
in the region is on the increase, and consolidation and
cross-border expansion are expected to dramatically alter the
FMCG landscape over the next 5 years.
In the light of such
forecasts, this is a key time for FMCG executives to refine their
strategies for long-term success in the market. Corporate
strategy on crucial issues such as: * competitor plays *
consolidation and expansion * distribution and supply chain
management * branding and marketing techniques * pricing policies *
relations with retailers * improving operational efficiency *
investment policy and financing * export policy * and new product
development, will determine which companies succeed in Southeast
Europe and which ultimately fall by the wayside.
The expected knowledge
take-aways of the conference include: * a thorough grasp of
investment potential and risks * exclusive insight into government
policy for the sector * in-depth country-specific market
intelligence * and practical information from key
player Case Studies in Southeast Europe, all of which will
enable you to make truly informed decisions on your strategy for the
region.
The event will also provide
an invaluable opportunity for you to meet and do business with
the key FMCG players and investors, all under one roof, for two
full days of high-level interaction and debate!
Additional key features of
the event include:
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A half-day highly practical seminar on Distribution
and Retail Channels for the FMCG sector in Southeast Europe
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A full-day programme of parallel streams, spotlighting
key segments in (a) Food, Beverages and Tobacco (b) Home
and Personal Care products
For
the latest information on the conference programme
and how you can get involved, please contact Christina Raeburn
Christina@adamsmithconferences.com or Peter Russell
peter@adamsmithconferences.com or call on +44 20 7490 3774.
To
take advantage of the sponsorship and exhibition opportunities
available at this event and to find
out how you can raise your company’s profile to a targeted and
influential audience, please contact Lubo Stefanoff on the above
number or at
lubo@adamsmithconferences.com
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